The Problem and the Idea

People see an outfit in a screenshot from TikTok, Instagram or Pinterest and have no fast way to find it. Searching by description is slow and hit or miss. IDtheLook starts from the photo itself. Upload a screenshot, take a picture, or share one from another app, and it starts finding the items right away. There is no feed, no search bar and no browsing.

How It Works

1. 

   1. Screenshot a look

   Upload a screenshot, take a photo, or share one from any app.

2. 

   2. See every item tagged

   Each piece is labelled where it sits in the photo. In a group shot, drag the red box onto the person you want.

3. 

   3. Pick your price

   Three price ranges per item. Tap one to shop it.

Design Decisions

A price ladder instead of exact prices

Each item gets three price ranges: budget ($), mid-range ($$) and high-end ($$$). Pick the one that fits and see options at that price. It answers the question people actually have: roughly what will this cost?

❤️

Save it for later

A heart button under the cards saves the look.

🛒

Shop in one tap

Each range opens Amazon at that price.

Labels on the photo, not numbered pins or thumbnails

Each item is marked with a pill that carries its own category, so you can read the photo without a legend. Red is kept for marks on the photo, like the crop box and the item you're looking at.

📸

Five pieces

Sunglasses to boots, tagged in one photo.

🔄

Always in sync

The red pill moves as you swipe through the cards.

You stay in control of the results

If a scan picks the wrong person or misses something, move the box and it searches again. Reopening a past scan shows its results again without running a new search. Save any look and find it again later in one place.

🏷️

Prices come along

Each saved look lists its items with their price ranges.

👚

Filter by type

Chips for tops, bottoms, shoes and bags narrow the list.

Your history stays on your device

No account and no sign-up. Scan history and saved looks stay on the device, and you can clear them any time in Settings. The same system holds up in dark mode too.

🙈

No sign-up

Open the app and start scanning.

📅

Grouped by month

Past looks are easy to find again.

How I Built It

I designed IDtheLook from start to finish, all the way to the app stores. Here's how it came together.

1. 1.Product definition. Decided what the app is and isn't (no feed, no search, every result starts from a photo), the launch market (US), and how it earns (affiliate links).
2. 2.Design. Defined the design system, then iterated on-device. Several ideas were tried and cut along the way. The screens were designed in Figma before they were built.
3. 3.Build. The app runs on React Native with Expo, with a Firebase backend and Gemini doing the identification. The code lives on GitHub.
4. 4.Cost. Kept AI costs in check by giving each person a daily limit of free scans, and designed what they see when it runs out.
5. 5.Launch. Store listings for iPhone and Android, with a privacy policy and data declarations.

How Claude helped

I made the product and design decisions and directed the work. Claude, Anthropic's AI coding assistant, wrote much of the code and drafted documentation. I checked everything on a real phone before calling it done.

The design system

The app uses one shared set of tokens for its colors, spacing and type, rather than one-off styles.

• Every color, font size, spacing, radius, icon size and animation timing comes from one theme file, so there are no one-off values in components.
• Every screen is styled with Tailwind, set up to use only the app's own colors, fonts, sizes, spacing and corner radii. Change a token once and every screen that uses it updates.
• Each color has a light and a dark value. The app follows your phone's theme, with a light or dark override in Settings.
• A few written rules keep it consistent: only one solid-filled button per pairing, red is reserved for marks on a photo, with a few small exceptions, and every number uses the same code-style font so figures line up.
• Anything used on more than one screen is a shared component.
• Decisions and rejected experiments are written down in a docs folder, so the reasoning survives.

Try It Yourself

Live on Google Play. It's a new launch, with no subscription and no account required. Next up is iOS, which is waiting on App Store approval.